Luv Story

When asked how she entered the food business, founder, Lisa Leleu responded, “Purely by accident.” Starting out in toy design and manufacturing, somewhere along the way stress and migraines became part and parcel of the business. Then her best friend died from cancer two months after being diagnosed. “It’s what triggered me to stop manufacturing toys. I decided life is too short; stress is not worth it. I just made the decision I wasn’t going to do that to myself anymore. I feel like my friend was looking after me.”


Committed to finding a non-medication solution to her migraines, Lisa started reading food ingredients. “When I went to the store to buy food, I couldn’t find anything that didn’t have hidden MSG ingredients - everything processed had either one or several.”


When Lisa started making her own foods at home the migraines disappeared. “It opened my eyes and took me on a journey of understanding how food makes you feel."


Having experienced the power of food in improving health, Lisa was inspired to get her certification in health coaching from the Institute for Integrative Nutrition. That’s where she found herself drawn toward the raw food diet and superfoods. “I saw the changes in myself and my kids. Everything was homemade and I felt the difference in everyones moods. It felt more peaceful and loving – amazing!"


This experience inspired Lisa to create her own chocolate that would satisfy her sweet tooth while giving her energy and nutrient-dense superfoods that tasted delicious. 


Through her own experience Lisa believes, “If you eat a certain way it changes your life.” She realizes she’s inspired, and is passionate about inspiring others. “I’m thrilled how food changed my life."

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